How Do I Use LinkedIn and Does LinkedIn Advertising Work? I have had a love-hate relationship with LinkedIn. LinkedIn to me is more of a marketing tool for professionals than anything else. Here is how I use the tool. When I am talking to a client or a prospect, I check LinkedIn to understand their … Continue reading How Do I Use LinkedIn and Does LinkedIn Advertising Work?
Words that Work by Frank Luntz is a book that was recommended by Matt Mullenweg (Founder of Automattic / WordPress) when I was listening to the Masters of Scale podcast on remote working. Though this book talks more about words being used in politics than business, it is a good read for a marketer. It … Continue reading Words that Work – Frank Luntz
Most people do not want to be sold. They want to ensure they make an informed decision. A bad sale can cost a brand a lot. Predictable Revenue, by Aaron Ross, is a good book for you to understand the sales process today. I have read this book earlier. However, we wanted to refine our sales process at DCKAP and decided to read it again. One thing I realized when you read a book, the second time, - it is faster and also you understand better.