Predictable Revenue – Aaron Ross

Most people do not want to be sold. They want to ensure they make an informed decision. A bad sale can cost a brand a lot. Predictable Revenue, by Aaron Ross, is a good book for you to understand the sales process today. I have read this book earlier. However, we wanted to refine our sales process at DCKAP and decided to read it again. One thing I realized when you read a book, the second time, - it is faster and also you understand better.