Most people do not want to be sold. They want to ensure they make an informed decision. A bad sale can cost a brand a lot. Predictable Revenue, by Aaron Ross, is a good book for you to understand the sales process today. I have read this book earlier. However, we wanted to refine our sales process at DCKAP and decided to read it again. One thing I realized when you read a book, the second time, - it is faster and also you understand better.
How Google Works is another great book from Silicon Valley. Many Technology Business bestsellers tend to originate from Silicon Valley. Thanks, Eric and Jonathan for offering insights on Google. I think the intent of writing this book is also to help people at Google. (A great orientation guide). You both have been very generous investing … Continue reading How Google Works – Eric Schmidt and Jonathan Rosenberg