Categories
General

5 things to avoid in a workplace – to increase your productivity and net worth

OK Work is Not OK:   Doing OK work is NOT OK.  You should always be striving to be the best, not someone to be striving for average results.  The expectations when you come to work is for  you to make a difference in what you are doing.  Nothing but exemplary work will be expected from you. Things like paying attention to details, making sure all information is communicated to the right people and that action is carried out until the end.  This is what separates the superstars of the company from the average Joes.

Not Meeting Deadlines:  If you are travelling on business  or working from home,  you do not want to take it easy at any cost. It is still expected from you to make sure you meet all committed deadlines and do the appropriate communication. If there are important emails that you need to respond to, you should do it either before or after the meeting. If you are not able to meet the deliverables, validate with reasons and communicate/  Being on top of things will certainly get you on the right track towards success.

Providing Excuses:  If you did not complete a particular task, let your supervisor know well in advance.  Accept it. Do not provide your current work as an excuse for not completing  a task which was assigned to you. This is a very common thing I have noticed in today’s workforce.  “I was busy working on this and did not have time to work on that”.  To be great, you must learn how to work through the work loads, even if they are piling high.  Working on this does not mean you should NOT worry about that. Set the right expectations and let everyone know what they can expect and when ?

Being Late To Meetings:Respect other people’s time.  You must make sure to log into your scheduled meetings at least 5 minutes in advance and make sure to check your phone lines and speakers before connecting with the appropriate parties.  If signs of problems may occur, you must escalate to your networking and technical team of the issues to make sure the connections for the meetings will be working by the time the meeting starts.  You may not get noticed if you arrive on time, but you will certainly get noticed for being late.

Things That Make Others Inefficient: Give credit to your boss and your co-workers. Do not do anything which you think is NOT acceptable in a work place or make another colleague unproductive.  Make sure all work is carried out towards completion. If another colleague is swamped with work, whatever you have to tell them that is not work related can certainly wait.  Either wait for a more suitable time or just focus on your own work.  Small talk is fine, however give credit to the other persons workload and schedule.

Categories
Marketing

Google Adwords – Is it like playing a casino slot machine game?

DCKAP has been an early adopter and user of Google Adwords. We have got great customers using adwords. Thanks Google. However, it looks like distant past today. Our spending with google has doubled(or even tripled), however the lead inflow has reduced by half. I see a few problems.

Competition: Most of your competition is on Ad-words. Around mid 2007,there were not a lot of companies bidding for key-words. It was fun as the return on investment was great. It is concerning today as the response rate is bad.
Expensive bid rates: The bid rates are expensive. A few targeted keywords which used to cost $3 is costing $30 or more now.
Evil Clicks: Considering the high spending and low lead flow, this cannot be ruled out. Your competition clicking on your ads and you pay for it.
Extraneous Clicks: A fine example. You advertise for game developers, a school kid uses his mobile device (ipad) searches for one of your advertised keywords and clicks on your ad.

Is Google Adwords now like playing a slot machine in a casino? You keep throwing quarters, wait for the winning combination. You keep paying for clicks, and pray a qualified lead will react to your ad and does your preferred action. (Call / Click Request Quote button)

Slot Machine

Few Adwords tips
Negative Keywords: Make sure you use negative keywords. Track the clicks on a daily/ weekly basis and make sure you add the negative keywords to each campaign. You can do this globally and apply to all campaigns under the shared library tab.
Keyword Match: Differentiate between Broad, Phrase and Exact match, use them efficiently. If you are getting high extraneous clicks, try using Phrase / Exact match and watch the campaign.
Location: Set your locations on where you want your campaigns to run. If you are targeting customers in US, you do not want folks from Indonesia to click on your ad. You can do this under the Settings tab.
Search Terms: Find out what search terms triggered your ad . This will help in analytics and also choosing your keywords. You can do this by choosing Details – Search Terms (All) under the keywords tab.
Conversion Tracking: This is basic, however often times people miss it. Make sure you have the google conversion tracking code in the page the customers see after they complete a conversion (e.g Thank you page) to track the lead conversions.

With the advent of social media (Twitter, Facebook, LinkedIN) and low response to adwords, you also have to explore new avenues for advertising/marketing all the time. Spread your marketing budget, experiment and invest more on areas you have maximum returns. Always remember, content is king.