I have been looking to book tickets to travel to the US and was checking multiple sites for a good schedule and price. Expedia, MakeMyTrip, Cathay Pacific, Emirates, Singapore Airlines are some of the sites I tried (sans Air India). Like most travellers usually do, have been checking prices a few days for a good deal.
I happened to read this news story from NDTV / NDTV Profit. This prompted me to check Air India. I also realized that over the last week or so, though I have been looking at numerous travel portals , I never logged into the Air India site even once to check the schedule or price.