How to create Habit-forming products? Nir Eyal’s book Hooked is a very useful tool for marketers. It gives an insight into the science of habit-forming products. Nir Eyal, in his book Hooked, talks about how to create habits that people want...
How Do I Use LinkedIn and Does LinkedIn Advertising Work? I have had a love-hate relationship with LinkedIn. LinkedIn to me is more of a marketing tool for professionals than anything else. Here is how I use the tool. When I am talking to a...
Looking for a Haircut? Call Gopal – AnnaNagar, Chennai (+91-94440 29312) All of us have our favorite barber shops and salons to do our haircut. A lot of small businesses have been affected during this lockdown because of the COVID19 pandemic...
There is no secret sauce to writing good emails. A well-written email can help win business and also win customer appreciation. We have seen a lot of people struggle with it. Here are five simple tips that will help improve your email writing skills...
When communicating in person, the recipient of your message can interject to ask for clarification or show visual cues that something you’ve said is unclear. In writing, however, ensuring the readability of the message you’re communicating is more...
A couple of years ago, I was naive to think that the auto (three wheeler travel vehicle in India – used similar to a taxi at a lower rate for passengers) would be non-existent in a few years and the drivers would move on. I was wondering why...
DCKAP has been an early adopter and user of Google Adwords. We have got great customers using AdWords. Thanks Google. However, it looks like distant past today. Our spending with google has doubled(or even tripled), however the lead inflow has...