Words that Work by Frank Luntz is a book that was recommended by Matt Mullenweg (Founder of Automattic / WordPress) when I was listening to the Masters of Scale podcast on remote working. Though this book talks more about words being used in politics than business, it is a good read for a marketer. It … Continue reading Words that Work – Frank Luntz
Paying Attention To Detail
When you work with really smart people, you learn a lot. This is especially true when you work with smart clients. Great clients help improve your game. We were on a call with a prospective client, and were planning a dry run for a proposal walkthrough. This was a preparation call to present to their … Continue reading Paying Attention To Detail