Organizing the Un-Organized – OLA AUTO

A couple of years ago, I was naive to think that the auto (three wheeler travel vehicle in India – used similar to a taxi at a lower rate for passengers) would be non-existent in a few years and the drivers would move on. I was wondering why the drivers who are adept at driving autos are not moving to driving cars as it would be a natural progression.  The problems for autos were plenty:

  • The prices were not regulated.
  • When you talk to a driver, you never know if he would accept your request based on your destination.
  • If the destination is a fit, price does not match and there is a 3 minute bargain with the diver while the fuel in the auto gets wasted.
  • Once you accept the ride and get in, when the auto nears the destination the driver is upset that the location is far than what he had originally assumed.

The state tried its best at times to regulate the auto fares and sometimes they ignored for various reasons. The driver’s were not to be blamed because of the overhead costs they would have to pay when driving. Things were just not working out and it was a never ending story. read more